EP43

the continued regeneration within Douglas, particularly around the Promenades and Quayside and Douglas Regeneration Area to create further housing, employment, retail and leisure opportunities.

Environment Policy 43 of the Strategic Plan recognises that there are some areas showing signs of deterioration and degradation, limited investment, empty and underused buildings, derelict sites and generally poor environments. It suggests that areas that could benefit from regeneration should be identified in Area Plans and any schemes or proposals whether for refurbishment, environmental improvements or complete redevelopment must be formulated by involving the local community which would be directly affected by the regeneration of the area. Re-use of sound built fabric, rather than its demolition will be encouraged.

Comprehensive Treatment Area Objectives

The objectives are to:

1. Optimise use of land and buildings;
2. Unlock difficult sites;
3. Assist with a co-ordinated approach to development;
4. Improve the urban environment and visual amenity;
5. Encourage further investment;
6. Provide for space for Douglas Town Centre to grow; and
7. Improve access and provide better linkages.

Area Plan Desired Outcomes

The outcomes for each identified 'treatment area' will be tied to the proposed mix of uses on each site. The desired outcomes can be summarised under the following headings - many of which are interlinked:

1. Urban Design and Integration
   1. To provide urban design outcomes which recognise the history of each area, their relationships to neighbouring land uses and features and takes into account appropriate transition from one land use to the next.
2. Infrastructure
   1. General/grey - to ensure that development staging is co-ordinated with the delivery of infrastructure and to create a road network that is permeable.
   2. Green - to establish appropriate public open space assets that are visually and physically linked via the local road network and associated pedestrian and cycling trails and waterways. To protect character in terms of landscape quality and nature conservation value with settlement boundaries.
3. Uses
   1. Provision of retail, community services, leisure without compromising the function and role of nearby activity centres, and which facilitates efficient and direct pedestrian, cyclist and vehicle movement.
4. Making a positive contribution
   1. To create an attractive urban environment that features tree-lined streets and attractive open spaces with high-amenity landscaping.
5. Making the best use of resources
   1. Areas have been chosen because of their ability to complement existing town centres uses, and to take advantage of the roads and service infrastructure already in-place.
   2. To ensure balance between water quality, biodiversity, recreation and visual amenity while optimising developable land within settlement limits.
6. A more integrated transport network
   1. Provide realistic and workable alternatives to the use of private vehicles through the creation of direct links for pedestrians, cyclists and public transport users to town centre and retail areas, to schools, leisure facilities and other community assets.

Key features of Comprehensive Treatment Areas in the East

The proposals set out in this Plan:

• Identify four CTAs in Douglas and one in Onchan;
• Have a strong treatment focus on delivering quality urban environments, with a complementary mix of land uses and clear underlying visioning;
• Translate to mapped areas without defined edges;
• Describe the treatment which is proposed; and
• Intend the period, within which that treatment is to begin, as being within 5 years beginning with the date on which the Plan is adopted.

Proposed Comprehensive Treatment Areas in the East

Comprehensive Treatment Area 1 - The Villiers (area is shown on Map 5)

Despite planning approval for a variety of uses having been granted, much of the site remains undeveloped and has done for some time. The site has a negative effect on this prominent area of Douglas and impacts on the appearance of the Promenade as a whole. The area fronting the Promenade should either be developed or its appearance improved by creating an attractive public space. Re-development of the wider area would not be discounted, although where existing buildings are attractive and have a sound fabric, they should be incorporated into any wider scheme. The Central Douglas Masterplan suggests there is opportunity to support the intensification of the high street through the removal of some buildings on Duke Street. The Villiers site CTA is also a strategic freight corridor and maintaining access for commercial vehicles, including HGV's, must be considered in any proposed development.

CTA Proposal 1 - The Villiers (Treatment Plan)

Development of this area shall include office, leisure, retail, hotel, residential, entertainment venues, food and drink uses and public open space or a combination thereof; or the laying out of