4 March 2024 · Planning Committee
Rtekk Holding Ltd, Park House, Isle Of Man Business Park, Douglas, Isle Of Man, IM2 2qz
The proposal was for two free-standing digital LED advertising screens, each 3.5m wide by 2.1m high with the top at 3.1m above ground, angled towards the A6 road in a narrow landscaped strip within the Isle of Man Business Park.
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The Planning Committee did not accept the officer's recommendation for approval, determining that the screens' size, design, and position relative to two nearby junctions, a zebra crossing, and the ap…
General Policy 2
Requires development to respect site and surroundings in scale, form, design; not adversely affect character of townscape, amenities, or road safety. Officer found proposal compliant due to commercial context, controls, and no Highway objection, but Committee determined screens would distract drivers and harm streetscene/amenities in mixed area, failing policy tests.
General Policy 6
Permits advertisements in towns/villages if high design standard relating to site/building, in keeping with area, and no highway hazard. Officer assessed as acceptable given industrial zoning, precedents, and conditions; Committee found size/design/position caused distraction and character harm, conflicting with (a), (b), (c).
General Policy 7
Generally not permitting advertisements unrelated to the site/building. Officer deemed neutral impact acceptable in commercial park context, citing appeal precedents interpreting policy leniently due to Regulations 2013; not explicitly cited in refusal but underlying principle considered.
Do no oppose (DNOC) the application subject to the conditions requested on the 24 May 2023 by HDC attached to permission.
Highways Development Control initially had no objection subject to detailed digital screen operation conditions, later raised visibility splay concerns with revised plans but ultimately approved subject to the same conditions; Braddan Parish Commissioners initially had no objecti…
Key concern: visibility splay inadequate for vehicular access onto A6
Department of Infrastructure Highways Development Control
Conditional No ObjectionThe proposal is acceptable in highway terms with its position and size unlikely to cause disruption or an obstruction to road users.; Recommendation: DNOC
Conditions requested: There shall be no moving images or special effects (including noise, smell, smoke, animation, flashing, scrolling, three dimensional, intermittent or video elements) of any kind during the time that any message is displayed.; The interval between successive displays shall be instantaneous (0.1 seconds or less), the complete screen shall change, there shall be no visual effects (including fading, swiping or other animated transition methods) between successive displays and the display will include a mechanism to freeze the image in the event of a malfunction.; The display shall not change more than once every 10 seconds, the use of message sequencing for the same product is prohibited and the advertisements shall not include features or equipment which would allow interactive messages or advertisements to be displayed.; The screen display shall be erected with a mechanism installed in order that, if the installation breaks down, it defaults to a blank black screen in order to avoid any flashing error messages or pixilation.; The screen display panel shall at all times be fitted with a light sensor to adjust the brightness to changes in ambient light levels.; At no time shall the Luminance level of the signs exceed the thresholds contained within the Institute of Lighting Professionals (ILP) guidance document PLG05 - The Brightness of Illuminated Advertisements (or any subsequent amendment/replacement to this guidance).; The display panel shall not be in operation outside the hours of 06:00hrs to 23:00hrs
Braddan Parish Commissioners
No ObjectionBraddan Commissioners considered the following planning applications at their meeting on 1st June and they raised no objections to any of them.
Department of Infrastructure Highways Development Control
ObjectionTherefore, the applicant needs to address the above comments before HDC will not oppose the application.
Conditions requested: Once the visibility splay is satisfactory, the conditions advised on the HDC comments dated 24 May 2023 should be attached to permission.
Braddan Parish Commissioners
Objectionthe Commissioners wished to object to this application as they felt that the illuminated sign would cause light pollution. They felt it would be unneighbourly to residential homes opposite the site and had concerns that the visibility displays would be impacted
Department of Infrastructure Highways Development Control
Conditional No ObjectionThe layout plan is now acceptable taking into my comments on the 22 Dec 2023.; HDC do no oppose (DNOC) the application subject to the conditions requested on the 24 May 2023
Conditions requested: the conditions requested on the 24 May 2023 by HDC attached to permission
