1 August 2024 · Delegated - Principal Planner (Jason Singleton)
Palace Hotel & Casino, Palace Buildings, Central Promenade, Douglas, Isle Of Man, IM2 4na
The proposal is for an illuminated digital advertising screen on the prominent promenade elevation of the mid-20th century Palace Hotel building within the Douglas Promenades Conservation Area. The screen measures 3126mm wide by 1763mm high and would be positioned at first floor level on a projecting section beyond the…
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The officer judged the proposal acceptable as it preserves the character of the Douglas Promenades Conservation Area per section 18 of the Town and Country Planning Act 1999, because the Palace Hotel …
Designation of conservation areas
Requires special attention to preserving or enhancing conservation area character. Officer assessed the digital sign on the non-historic, brightly lit Palace Hotel would cause no harm to the area's significance, unlike on a historic building where significant harm would result.
General Policy 2
Requires development to respect site/surroundings in scale/form/design, not adversely affect townscape character or amenity. Sign judged in keeping with the building's existing style, materials and lighting levels.
Strategic Policy 4
Requires protection/enhancement of conservation areas. Proposal preserves character of Douglas Promenades Conservation Area and surrounding townscape.
Environment Policy 37
Restricts advertisements in conservation areas to those preserving/enhancing character using traditional materials, excluding glossy/reflective/illuminated box signs. Digital illuminated sign non-compliant, but acceptable here due to non-historic building with existing reflective surfaces and lighting.
Cycle time of images
The display shall not change more than once every 5 seconds, the use of message sequencing for the same product is prohibited and the advertisements shall not include features or equipment which would allow interactive messages or advertisements to be displayed.
Time limit for implementation
The advertisement(s) hereby granted consent shall be begun before the expiration of four years from the date of this notice.
Hours of operation
The display shall be turned off and replaced by a blank black screen between the hours of 2.30am and 6am on Saturdays and Sundays, and between the hours of 12.30am and 6am on other days.
Transition of images
Other than the use of fade in and fade out, there shall be no swiping or other animated transition methods between successive displays and the display will include a mechanism to freeze the image in the event of a malfunction.
Moving images
There shall be no moving images or special effects (including noise, smell, smoke, animation, flashing, scrolling, three dimensional, intermittent or video elements) of any kind during the time that any message is displayed.
Light sensor
The screen display panel shall at all times be fitted with a light sensor to adjust the brightness to changes in ambient light levels.
Luminance level
At no time shall the Luminance level of the signs exceed the thresholds contained within the Institute of Lighting Professionals (ILP) guidance document PLG05 - The Brightness of Illuminated Advertisements (or any subsequent amendment/replacement to this guidance).
The proposal is acceptable in highway terms... no opposition is raised subject to conditions on moving images, transition of images, cycle time, fail safe mechanism, light sensor, luminance level, and optional hours restriction.
no objections to the application
Highways Development Control has no objection subject to detailed conditions controlling the digital screen's operation, images, and brightness for highway safety and amenity. Douglas Borough Council has no objections.
Department of Infrastructure Highways Development Control
Conditional No ObjectionThe proposal is acceptable in highway terms with its position and size unlikely to cause disruption or an obstruction to road users.; The proposed sign operation and images should be controlled by conditions in interests of highway and public safety plus visual amenity.; Recommendation: DNOC
Conditions requested: MOVING IMAGES: There shall be no moving images or special effects (including noise, smell, smoke, animation, flashing, scrolling, three dimensional, intermittent or video elements) of any kind during the time that any message is displayed.; TRANSITION OF IMAGES: The interval between successive displays shall be instantaneous (0.1 seconds or less), the complete screen shall change, there shall be no visual effects (including fading, swiping or other animated transition methods) between successive displays and the display will include a mechanism to freeze the image in the event of a malfunction.; CYCLE TIME OF IMAGES: The display shall not change more than once every 10 seconds, the use of message sequencing for the same product is prohibited and the advertisements shall not include features or equipment which would allow interactive messages or advertisements to be displayed.; FAIL SAFE MECHANISM: The screen display shall be erected with a mechanism installed in order that, if the installation breaks down, it defaults to a blank black screen in order to avoid any flashing error messages or pixilation.; LIGHT SENSOR: The screen display panel shall at all times be fitted with a light sensor to adjust the brightness to changes in ambient light levels.; LUMINANCE LEVEL: At no time shall the Luminance level of the signs exceed the thresholds contained within the Institute of Lighting Professionals (ILP) guidance document PLG05 - The Brightness of Illuminated Advertisements (or any subsequent amendment/replacement to this guidance).; OPTIONAL: RESTRICTION ON HOURS: The display panel shall not be in operation outside the hours of xxxx and xxxx (if not 24 hours a day opening).
Douglas Borough Council
No ObjectionDouglas Borough Council has no objections.
