17 January 2017 · Delegated - Director of Planning and Building Control (Jennifer Chance)
7-17, Wellington Street, Douglas, Isle Of Man, IM1 2as
The proposal was for a static frameless billboard (approximately 2.0m high by 4.8m wide, made from 5mm Foamex with LED lighting) on the western gable elevation of a row of buildings at 7-17 Wellington Street in Douglas town centre.
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The officer emphasized that the Strategic Plan is 'explicitly clear' that advertisements must relate to the uses of the building they are attached to, as unrelated ads would lead to 'unwarranted proli…
General Policy 6
Requires advertisements to be high standard design relating well to building/site, in keeping with surroundings, and not cause highway hazard. Officer noted no highway safety issue but proposal deficient in projection details and would not relate well as unrelated to uses.
General Policy 7
Prohibits advertisements on sites/buildings other than those to which they relate. Proposal failed as it would display generic content unrelated to building's businesses (health club and sports bar, not retail), risking clutter; officer stressed this prevents proliferation of unrelated ads.
made comments in support of the application
no opposition; minimal distraction to traffic as set back from Thomas Street and out of direct eyeline of drivers
Highways Division does not oppose the digital advertising board subject to no specific conditions. Douglas Borough Council supports the proposal but notes it does not set a precedent.
Department of Infrastructure (DOI) Highways Division
Conditional No ObjectionHighway Services has no opposition to this application.; Do not oppose with condition/comment; DNOC on 13/09/16
Douglas Borough Council
SupportThe Committee agreed that the Council would support the proposals shown in the application; however it will not necessarily set a precedent for the Council's response to proposals for advertising board in other location and situations.
