4 June 2014 · Head of Development Management (delegated authority)
Queen Victoria House, 41-43, Victoria Street, Douglas, Isle Of Man, IM1 2lf
The proposal involved placing a permanently illuminated 65-inch TV screen in an unoccupied ground floor corner window of a prominent building in Douglas town centre, displaying changing still images for third-party advertisements every 30 seconds.
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The officer concluded the digital display would have an unduly harmful effect on highway safety due to its location on an angled corner directly in drivers' sightlines on a busy street with low speeds…
General Policy 2
Requires development to respect surroundings (b,c,g) and not unacceptably affect road safety/traffic (i). Officer assessed the digital display's distracting nature in a busy junction area as failing (i), referencing a recent nearby refusal; visual/amenity harms also weighed under (b),(c),(g).
General Policy 6
Permits external advertisements in towns if high design standard, in keeping with area, and no highway hazard (a,b,c). Though not strictly external, thrust applied; failed (c) due to distraction from changing images facing traffic, per Highway Services and site visits.
General Policy 7
Generally prohibits external advertisements not relating to the site/building. Officer interpreted 'external' as externally-viewed (like this window display for third parties), applying thrust to refuse non-related ads in vacant unit.
Environment Policy 37
Permits Conservation Area ads only if preserving/enhancing area, appropriate style, traditional materials (no glossy/reflective), and no illuminated box signs. Failed as 65-inch screen's materials/size/prominence harmed streetscene of grand Queen Victoria House; insufficient effort to suit setting.
do not oppose the planning application
