1 July 2025 · Delegated - Principal Planner (Jason Singleton)
First Names Management Ltd, First Names House, Victoria Road, Douglas, Isle Of Man, IM2 4df
The proposal is for one back-lit white LED illuminated halo sign (green and white branding, 0.75m x 1.5m on two black metal poles, 1.7m high from ground) positioned within the site boundary at the north corner facing a roundabout junction of Victoria Road and Little Switzerland.
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The officer assessed the sign's impact on character/streetscene, Conservation Area setting, residential amenity, highway safety, light pollution, and cumulative effects with prior signs.
General Policy 2
Permits development in accordance with land-use zoning and Area Plan if meeting criteria (a)-(n); here (b) character/appearance, (g) residential amenity, (i) highway safety, (m) Conservation Areas, (n) lighting were tested. Officer found proposal compliant due to location in Employment zone, no harm to character/streetscene, Conservation Area views limited by angle/vegetation, no amenity/highway issues.
General Policy 6
Permits external advertisements if high design standard relating to building/site, in keeping with area, no highway hazard. Assessed as met: high standard design matching existing branding, positioned within site not detracting from area, no safety hazard confirmed by Highways.
General Policy 7
Permits advertisements only on sites/buildings to which they relate. Proposal complies as sign is for IQ-EQ on its own site curtilage.
Time limit
The advertisement(s) hereby granted consent shall be begun before the expiration of four years from the date of this notice. Reason: To avoid the accumulation of unimplemented advertisement consents.
no objection
no objection; the sign position would not cause a highway safety or junction visibility problem
