18 December 2019 · Planning Committee (signed by P Visigah, Presenting Officer)
Offshore Vapes, 11, Castle Street, Douglas, Isle Of Man, IM1 2ex
The proposal involves installing a permanent digital advertisement screen measuring 1920mm x 2800mm on the southern elevation of 11 Castle Street, a two-storey end-of-terrace retail unit in a predominantly shopping area of Douglas. The screen will display fixed and revolving graphics/images.
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The officer assessed the proposal against General Policy 6's three key tests for advertisements: high standard of design and materials relating well to the building/site; in keeping with and not detra…
General Policy 6
Requires advertisements in towns/villages to be high design standard relating to building/site (a), in keeping/not detracting from area (b), and no highway safety hazard (c). Officer tested proposal against all three: design accepted with black border; fits shopping zone; no safety risk due to limited visibility.
General Policy 7
Prohibits external ads on sites/buildings other than those they relate to. Proposal conflicts as digital screen may show unrelated content, but mitigated by appeal precedent PA 16/00949/D in similar commercial context, no absolute prohibition, and Regulations' focus on amenity/safety.
General Policy 2
Requires development respecting site/surroundings in scale/design, not adversely affecting character/amenity. Assessed as compliant given acceptable siting on south elevation, limited visibility, and fit in shopping area.
Time limit
The advertisement(s) hereby granted consent shall be begun before the expiration of four years from the date of this notice. Reason: To avoid the accumulation of unimplemented advertisement consents.
Switch off hours
The digital advertisement board hereby approved shall be switched off between the hours of 2am and 7am. Reason: In the interests of visual amenity and the appearance and character of the area.
Illumination limits
The digital advertisement board hereby approved shall operate at a maximum intensity of illumination of 600cd/m2 during hours of daylight and 300cd/m2 during hours of darkness with illumination levels controlled by an ambient sensor. Reason: In the interests of visual amenity and the appearance and character of the area.
no highways interest
No Objection
Douglas Borough Council has no objections to the application. Department of Infrastructure Highways Division has no highways interest.
Douglas Borough Council
No ObjectionDouglas Borough Council has no objections.
Department of Infrastructure (DOI) Highways Division
No ObjectionNo Highways Interest; NHI
