17 July 2020 · Delegated - Head of Development Management (Stephen Butler)
50, Athol Street, Douglas, Isle Of Man, IM1 1jb
The proposal involves installing individual stainless steel letters (3.6m wide x 636mm high, 50mm projection) with internal white halo LED lighting and recessed opal acrylic back trays above the front door of 50 Athol Street, a three-storey mid-terraced commercial building in the Athol Street/Victoria Street Conservati…
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The officer considered the impact of the signage on the character of 50 Athol Street and whether it would preserve or enhance the Athol Street/Victoria Street Conservation Area.
General Policy 2
Requires development to respect site/surroundings in siting, scale, form, design; not adversely affect townscape character or local amenity. Officer assessed signage as appropriate in scale/size to facade context, not detrimental to amenity.
General Policy 6
Permits external advertisements in towns if high design standard, relate well to building/site, in keeping with area, no highway hazard. Officer found signage meets all criteria: high quality, appropriate positioning, no safety issues.
General Policy 7
Restricts off-site advertisements in towns. Signage relates directly to the building, so compliant.
Environment Policy 35
Permits development in Conservation Areas only if preserving/enhancing character, protecting special features. Officer concluded signage preserves Conservation Area without detracting from notable features.
Environment Policy 37
Permits Conservation Area ads if preserving/enhancing area, appropriate style, traditional materials (no glossy/reflective), no illuminated box/projecting box signs. Individual letters with halo lighting deemed appropriate style/materials, excluding prohibited types.
Time limit
The advertisement(s) hereby granted consent shall be begun before the expiration of four years from the date of this notice. Reason: To avoid the accumulation of unimplemented advertisement consents.
no objection
do not object but seek a condition on luminance levels per ILP guidance for visual amenity and highway safety
Douglas Borough Council has no objections to the application. Highway Services raises no opposition subject to a condition on luminance levels.
Douglas Borough Council
No ObjectionDouglas Borough Council has no objections.
Highway Services Division
Conditional No ObjectionThe proposal is acceptable to highways with the signage unlikely to cause a distraction on meeting the standards for brightness.; Accordingly, Highway Services raise no opposition subject to the following condition being applied:; Recommendation: DNOC
Conditions requested: Luminance Level - At no time shall the Luminance level of the signs exceed the thresholds contained within the Institute of Lighting Professionals (ILP) guidance document PLG05 - The Brightness of Illuminated Advertisements 2015 (or any subsequent amendment/replacement to this guidance). Reason: In the interests of visual amenity and highway safety.
