13 September 2018 · Delegated - Head of Development Management (Stephen Butler)
Tesco Stores Ltd, Lake Road, Douglas, Isle Of Man, IM1 5af
Tesco Stores Limited applied to install 10 non-illuminated vinyl advertisement boards at ground floor level on the south (Lake Road) and west (car park) elevations of their supermarket store in Douglas.
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The officer considered the impact of the proposed non-illuminated vinyl signage on the character of the area, existing building and streetscene as the main issues.
General Policy 2
Requires development in zoning to respect site/surroundings in siting/layout/scale/design, not adversely affect landscape/townscape character or local amenity. Officer found signage respects modern retail context, complements facade without amenity harm.
General Policy 6
Permits external advertisements in towns if high design/materials standard, relate well to building/site, in keeping with area, no highway hazard. Officer confirmed high standard, good relation to site, no detraction from area, no safety issues.
General Policy 7
Does not generally permit advertisements on sites/buildings other than those they relate to. Signage is on the Tesco building itself to which it relates, so compliant.
Time limit
The advertisement(s) hereby granted consent shall be begun before the expiration of four years from the date of this notice. Reason: To avoid the accumulation of unimplemented advertisement consents.
no objection (received on 23/07/18)
do not object (received on 23/07/18)
Both Douglas Borough Council and DOI Highways Division have no objections to the installation of signage at Tesco Store, Lake Road, Douglas.
Douglas Borough Council
No ObjectionDouglas Borough Council has no objections to the listed application.
Department of Infrastructure (DOI) Highways Division
No ObjectionDo not oppose; The proposed signs would all be permanent, not illuminated and positioned on the store building. They should not create a distraction to motorists on the adjacent public highway and therefore should not result in any new highway issues.
