Installation of non-illuminated signage (in association with PA 24/00958/CON)

Designation of conservation areas

Requires special attention to preserving or enhancing conservation area character. Officer assessed the sign's scale, form and style as having no impact, passing the statutory test.

Strategic Policy 4

Requires protection or enhancement of Registered Buildings and Conservation Areas. The sign's form and style protect and preserve the registered building and conservation area character.

Environment Policy 32

Prohibits alterations detrimental to a Registered Building's special interest. The proposal preserves the building's special architectural or historic interest.

Environment Policy 35

Permits only development preserving or enhancing Conservation Areas. The sign preserves the area's character and appearance.

Environment Policy 37

Permits advertisements in Conservation Areas if they preserve/enhance the area, use appropriate style, traditional materials, and exclude glossy/illuminated signs. The non-illuminated vinyl sign meets these criteria through its modest scale and positioning.

General Policy 2

Requires development to respect surroundings in scale, form, design without adversely affecting townscape or locality character. Assessed as compliant due to no adverse townscape impact.