2 September 2025 · Delegated - Principal Planner (Jason Singleton)
Sugarbush Café, Marathon Terrace, Queens Promenade, Douglas, Isle Of Man, IM2 4nh
The proposal involves installing two illuminated signs on the front elevation of the Sugarbush Café at 6 Marathon Terrace: one above the café measuring 4100mm wide by 700mm high, and one above the guesthouse entrance measuring 2250mm wide by 680mm high.
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The officer assessed the signage against the Control of Advertisements Regulations 2013, focusing on amenity (character of the area, historic/architectural interest) and public safety (no obscuration …
General Policy 2
Requires development in accordance with Area Plan zoning, respecting site/surroundings in siting/layout/scale/design, not adversely affecting landscape/townscape character or local amenities. Officer assessed signage as respecting the mixed-use promenade site and Conservation Area, with no adverse impacts on character or amenities, thus compliant.
General Policy 6
Permits external advertisements in towns if high design standard, relating well to building/site, in keeping with area, and no highway hazard. Officer found painted aluminium signage acceptable in design, relating to host building, in keeping with surroundings, and no safety issues raised.
General Policy 7
Restricts advertisements not relating to the site/building. Signs relate directly to the café/guesthouse on site, so compliant; no issue raised.
Environment Policy 37
Permits advertisements in Conservation Areas only if preserving/enhancing the area, appropriate style, traditional materials (no glossy/reflective), and excluding internally illuminated box/projecting signs. Officer confirmed signage preserves CA character, uses appropriate painted style on aluminium (not excluded boxes), enhances renovated shopfront without harm.
Time limit
The advertisement(s) hereby granted consent shall be begun before the expiration of four years from the date of this notice. Reason: To avoid the accumulation of unimplemented advertisement consents.
No objection
