Installation of non-illuminated signage

General Policy 2

Requires development in accordance with zoning and plans, respecting site/surroundings in siting, scale, design; not adversely affecting landscape/townscape character or local amenity. Officer found the sign respects the town centre Conservation Area site, does not detract from character, and preserves amenity.

General Policy 6

Permits advertisements in towns/villages if high design/materials standard, relating well to building/site, in keeping with area, no highway hazard. Assessed as high standard handmade sign relating to retail building, fitting area, no safety issues per Highways.

General Policy 7

Permits advertisements only on sites/buildings to which they relate in towns/villages. The sign is directly on the seafood shop building it advertises.

Environment Policy 35

Permits development in Conservation Areas only if preserving/enhancing character/appearance and protecting special features. Officer concluded the sign preserves overall Conservation Area by matching traditional local signage and highlighting talent.

Environment Policy 37

Permits advertisements in Conservation Areas if preserving/enhancing area, appropriate style, traditional materials/finishes (no glossy/reflective), excluding illuminated box signs. Non-illuminated, hand-painted traditional sign meets all tests with seaside theme suiting local character.

Policy Statement 1/01

Guidance for conservation areas emphasises traditional design/materials for signage to avoid detracting from character; suitable non-illuminated signage with appropriate detailing may be accepted. Handmade sign uses traditional materials, fitting conservation context.