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20/00499/D Page 1 of 3
PLANNING OFFICER REPORT AND RECOMMENDATIONS
Application No. : 20/00499/D Applicant : Jessups (Jessup Accounts Limited) Proposal : Installation of non illuminated signage Site Address : 44 Athol Street Douglas Isle Of Man IM1 1JB
Senior Planning Officer: Mr Jason Singleton Photo Taken : 10.07.2020 Site Visit : 10.07.2020 Expected Decision Level : Officer Delegation
Recommendation
Recommended Decision:
Permitted Date of Recommendation: 16.07.2020 __
Conditions and Notes for Approval
C : Conditions for approval N : Notes attached to conditions
C 1. The advertisement(s) hereby granted consent shall be begun before the expiration of four years from the date of this notice.
Reason: To avoid the accumulation of unimplemented advertisement consents.
This application has been recommended for approval for the following reason. The application is recommended for approval as it is considered the proposed sign would be appropriate to the building and would not cause any unacceptable harm, helping to preserve the Conservation Area, therefore complying with GP 6 & 7; EP35 & 37 of the Isle of Man Strategic Plan 2016.
Plans/Drawings/Information; This approval relates to drawing referenced; P-02 date stamped received on 14 May 2020. __
Interested Person Status - Additional Persons
None __
Officer’s Report
1.0 THE SITE 1.1 The application site is the curtilage of Number 44 Athol Street, a three storey mid- terraced building sited on the north western side of the Highway. The building sits within the Athol Street/Victoria Street Conservation Area. Within the street scene, each of the buildings features a degree of individuality and character which distinguished them from the neighbours but the common theme amongst many of the buildings are the use of white Upvc, sliding sash portrait shaped windows.
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20/00499/D Page 2 of 3
2.0 THE PROPOSAL 2.1 Proposed is the installation of a 300mm x 300mm square sign with dark grey square made from acrylic / metal backboard with 40mm high white letters reading 'jessups' in Bodoni MT type face or similar and three white 'J's and one red 'J' for the logo. The sign is set off the wall and is not proposed to be illuminated.
3.0 PLANNING POLICY 3.1 The local plan policy, designates the site as 'Predominantly Offices' under the Douglas Local Plan Order 1998 Map No. 1 (Central Area). The application site is also within the Athol Street/Victoria Street Conservation Area designated in 2007.
3.2 In terms of strategic plan policy, the Isle of Man Strategic Plan 2016 contains the following policies that are considered specifically material to the assessment of this current planning application,
3.3 General Policy 6 states: "Within our towns and villages, the display of external advertisements will be permitted on the site or building to which they relate provided they:
(a) are of a high standard of design and materials and relate well to the building and site on which they are to be displayed; (b) are in keeping with and do not detract from the surrounding area; and (c) are located so as not to cause a highway safety hazard."
3.4 General Policy 7 states: "Within our towns and villages, the display of external advertisements on sites or buildings other than those to which they relate will not generally be permitted."
3.5 Environment Policy 35 states: "Within Conservation Areas, the department will permit only development which would preserve or enhance the character or appearance of the Area, and will ensure that the special features contributing to the character and quality are protected against inappropriate development."
4.6 Environment Policy 37 states: "As a general policy, advertisements within Conservation Areas will be permitted only if: i) the proposal preserves or enhances the Conservation Area; ii) the signage is in a style appropriate to the character of the area; iii) traditional materials and finishes are used and glossy and highly reflective materials are excluded from proposals; and iv) internally illuminated box fascia and projecting box signs are excluded from the proposals."
4.0 PLANNING HISTORY 4.1 84/00420/B - Alterations to front elevation including installation of new windows and door, 44 Athol Street, Douglas. APPROVED.
4.2 20/00497 - Alterations and installation of replacement windows to the front elevation. PENDING DECISION.
5.0 REPRESENTATIONS 5.1 Douglas Borough Council has raised no objection (received on 08/06/20).
5.2 Highways Services do not object (Received on 09/06/20)
5.3 The Isle of Man Victorian Society and Manx National Heritage were consulted on 24/06/20 and at the time of writing no comments had been received.
6.0 ASSESSMENT 6.1 The fundamental issues to consider in the assessment of this planning application are;
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(i) the impact of the proposed signage on the character of 44 Athol Street; (ii) whether the proposed signage will preserve or enhance the character or appearance of the Athol Street/Victoria Street Conservation Area.
6.2 The proposed non-illuminated signage would be considered relevant to the site / the buildings use and would be appropriate on the appearance of the front façade. The sign is of a low key scale (400mm x 400mm) and is discretely located to the right hand side of the doorway. Given the size and scale the proposed signage is not considered to cause a detrimental impact on public or private amenity given it size and scale on the building.
6.3 The signage is part of an overall scheme to improve the appearance of the building (see para 4.2) and is considered to be of a high standard of design with appropriate materials. Traditionally signage on buildings would have been brass plaques but as much of Athol Street has been modernised and updated (buildings and signage) over the decades, this form of signage would be appropriate without detracting from those notable features mentioned in the areas Conservation appraisal.
7.0 CONCLUSION 7.1 The application is recommended for approval as it is considered the proposed sign would be appropriate to the building and would not cause any unacceptable harm, helping to preserve the Conservation Area, therefore complying with GP 6 & 7; EP35 & 37 of the Isle of Man Strategic Plan 2016.
8.0 INTERESTED PERSON STATUS 8.1 By virtue of the Town and Country Planning (Control of Advertisements) Regulations 2013 (As Amended), the following persons are automatically interested persons: o The applicant, or if there is one, the applicant's agent; o Any Government Department that has made written submissions relating to planning considerations with respect to the application that the Department considers material; o The local authority in whose district the land the subject of the application is situated. o the Highways, Ports and Railways divisions of the Department of Infrastructure.
8.2 The decision maker must determine: o whether any other comments from Government Departments (other than those explicitly listed above) are material; and o whether there are other persons to those listed above who should be given Interested Person Status. __
I can confirm that this decision has been made by the Head of Development Management in accordance with the authority afforded to that Officer by the appropriate DEFA Delegation.
Decision Made : Permitted Date : 16.07.2020
Determining officer
Signed : S BUTLER
Stephen Butler
Head of Development Management
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