11 August 2020 · Delegated - Principal Planner (Sarah Corlett)
Villiers Building, Victoria Street, Douglas, Isle Of Man, IM1 2ln
The proposal involves installing multiple signs on a modern office building in the Douglas Promenade Conservation Area, including internally-illuminated shopfront signage (10.8m x 0.9m), projecting signs, ATM collars, flat signs with black horse logos (up to 1.7m x 1.7m), curved signs, window films, vinyl manifestation…
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The officer assessed the signage's impact on the character and appearance of the street scene and Conservation Area, noting the building is a modern five-storey office with mostly curtain windows, giv…
General Policy 2
Requires development to respect site/surroundings in siting/layout/scale/design, not adversely affect townscape character or local amenity. Officer found proposal complies as signage fits modern office building without adverse impacts.
Enforcement Action
Permits advertisements in towns if high design standard, relate well to building/site, in keeping with area, no highway hazard. Assessed as satisfied due to appropriate design, materials, location, and no safety issues raised by highways.
Environment Policy 35
Permits development in Conservation Areas only if preserving/enhancing character and protecting special features. Signage deemed neutral/beneficial, bringing modern building 'back to life' without detracting.
Environment Policy 37
Permits Conservation Area ads only if preserving/enhancing area, appropriate style, traditional materials, excluding glossy/illuminated boxes. Internally illuminated boxes allowed exceptionally due to modern character of site/building.
Time limit
The advertisement(s) hereby granted consent shall be begun before the expiration of four years from the date of this notice. Reason: To avoid the accumulation of unimplemented advertisement consents.
no objection (18/05/2020)
does not object with conditions relating to structures within the highway requiring a licence and lighting levels of the illumination (18/05/2020)
Douglas Borough Council has no objections to the application. Highway Services do not oppose the proposal subject to a condition on luminance levels and an advisory note.
Douglas Borough Council
No ObjectionDouglas Borough Council has no objections.
Highway Services
Conditional No ObjectionThe proposed signage is unlikely to cause a distraction and should be lit to standards.; Accordingly, Highway Services do not oppose the proposal subject to a condition and advisory:; Recommendation: DNOC
Conditions requested: Luminance Level: At no time shall the Luminance level of the signs exceed the thresholds contained within the Institute of Lighting Professionals (ILP) guidance document PLG05 - The Brightness of Illuminated Advertisements 2015 (or any subsequent amendment/replacement to this guidance). Reason: In the interests of visual amenity and highway safety.
